The number one way to make an impression that generates undeniable interest in the people passing your booth at an event is by using full-sized, colorful and clean graphics that cover the whole display. It will be eye-catching and strongly communicate who you are and what your business does.
Invest in great trade show graphics or hire a knowledgeable graphic designer to make your message go beyond words. No matter what, make sure your images are high resolution. Other factors that contribute to having an awesome booth include: placement of branding, lighting, use of technology and promotional collateral.
Did you know that 52% more people are likely to stop at your booth if you are giving out enticing promotional items? Effective promotional items have included pens, mugs, tote bags, and USB drives.